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A bow costs just a few seconds and a few pence. Its impact is measurable: products are more often perceived as gifts, command higher prices and are returned less frequently.
This isn’t just an opinion – it’s science. Here are the six strongest arguments.

The science behind the bow

The science behind the bow

Harz University of Applied Sciences has quantified what industry professionals have long suspected: products with a bow appear 40 per cent more suitable as gifts, 27 per cent more attractive and command prices that are 11 per cent higher. Facts rather than gut feeling.

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Complete cycle = ROI in seconds

Complete cycle
= ROI in seconds

A self-adhesive dot loop can be applied in 3 seconds – no tools, no training, no margin for error. What may sound like a minor detail is, when you’re dealing with 500 products a day, a real efficiency booster.

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Fewer returns thanks to the gift-like nature of the product

Fewer returns thanks to the gift-like nature of the product

Products that are perceived as gifts are returned less often. People who hold a beautifully wrapped item in their hands are reluctant to give it back. Scientifically proven, practically relevant.

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Brand ribbon: Your logo as an ambassador

Brand ribbon:
Your logo as an ambassador

A printed ribbon prominently displays your brand throughout every stage of the supply chain – from the warehouse, through the point of sale, right to your customer’s living room. Nobody takes a bow off until they’ve shown it off.

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Social Currency: Bow as content

Social Currency:
Bow as content

Unboxing is marketing these days. A professionally tied bow on a parcel is photographed, posted and shared. Every bow that appears online is free advertising for the sender.

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Sustainability: rPET and natural fibres

Sustainability:
rPET and natural fibres

SOPP rolls made from recycled PET and natural fibres meet the growing ESG requirements in B2B procurement. Sustainable packaging is no longer just a ‘nice-to-have’ – it is a deciding factor.

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Any questions? Get in touch now Order samples now

The study that proves it all

Harz University of Applied Sciences · Prof. Georg Felser · Multisense Institute

+40%

Giftability

Products with a bow are perceived as gifts significantly more often

+27%

Attractiveness

Products with a bow look much more appealing on the shelf than those without one

+11%

Price premium

Customers are willing to pay more for products with a bow

 

Discover our range

Selected products from all categories.

Artline

Artline

Woven ribbon with glitter print

packaging unit: 25 m

unit price: 11,35 €

from  11,35 €

Details
Gift wrapping paper Grasses & Flowers

novelty

Gift wrapping paper Grasses & Flowers

grass paper

packaging unit: 0020 m

unit price: 17,80 €

from  17,80 €

Details
Passion

Passion

Satin ribbon bi-coloured woven

packaging unit: 25 m

unit price: 8,45 €

from  8,45 €

Details
2-loop-bow from satin

2-loop-bow from satin

Bows made from satin ribbon. Ready-made decorative bows with heat-cut ends to prevent fraying.

packaging unit: 250 pcs.

Selling price from: 25,50  € per PU

from  0,10 € pc.

Details
Satina

Satina

Double-face satin with woven edge

packaging unit: 0050 m

unit price: 3,05 €

from  3,05 €

Details
Elastic hanger black and white

Elastic hanger black and white

packaging unit: 1000 pcs.

Selling price from: 33,50  € per PU

from  0,03 € pc.

Details